Dry Eye Disease (DED) is an increasingly common condition, impacting millions worldwide due to prolonged screen exposure, environmental factors, and lifestyle habits. BlinkIt is a comprehensive awareness campaign designed to educate, empower, and provide effective solutions to combat dry eye symptoms. Our mission is to foster eye-friendly habits and ensure access to the best prevention and treatment strategies.
Dry Eye Disease occurs when your eyes fail to produce adequate tears or when the quality of tears is poor, leading to irritation, discomfort, and potential vision problems. Key contributing factors include:
Prolonged screen exposure leading to decreased blinking.
Air-conditioned environments that reduce moisture levels.
Pollution and urban lifestyle accelerating tear evaporation.
Contact lens overuse causing irritation and dryness.
Aging and hormonal changes affecting tear production.
Certain medications and medical conditions impacting eye health.
Dry eyes can affect anyone, but certain groups are more vulnerable due to their lifestyle, environment, or age. Understanding who’s at higher risk can help you take proactive steps toward prevention and care.
Extensive screen time reduces blink rates, leading to dryness.
Long study hours on digital devices increase susceptibility.
Constant exposure to air-conditioned spaces heightens risk.
Pollution and environmental conditions worsen symptoms.
Age-related decline in tear production contributes to dryness.